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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Acquire new customers. Reduce advertising costs.

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The Goldilocks Method of Discounting

eCommerceFuel

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. Bill Bain, the founder of Bain Consulting has said, “Your best new customers are your existing customers.”

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Customer retention rates are 90% higher on omnichannel vs. single channel. The experience plays out in any number of ways, dependent on customer preference; do they want to shop entirely online and pick up in-store? Ninety-eight percent of Amercans switch between devices on a daily basis. Source: Clout Brands.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. digital travel sales are expected to drop 44.7% January 7 update. 9/14 update. 7/29 update.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. digital travel sales are expected to drop 44.7% Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

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