article thumbnail

Sailthru Joins the CM Group Family of Brands

Sailthru

For more than 10 years, Sailthru has helped modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. We’re thrilled to announce the next chapter in Sailthru’s story: We’re now a part of CM Group’s family of brands.

article thumbnail

4 Questions with CM Group CEO Wellford Dillard

Sailthru

Since 2008, Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Now we’re in an even better position to do so as a part of CM Group, under the leadership of CEO Wellford Dillard.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

article thumbnail

How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

This will help build a relationship with your customers and increase brand loyalty. Streamline your multi-channel selling with a retail POS system A retail point of sale (POS) system will greatly benefit multichannel retailers. This helps retailers build strong customer relationships, improving customer retention and lifetime value.

POS 52
article thumbnail

4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. Aberdeen Group ). This is one of the biggest offenders.

article thumbnail

Top Ecommerce Niches of 2019

ecomdash

Developing an ecommerce marketing strategy for a particular group of people is much easier than marketing to the masses since you know who the customers are, what they like, and where they shop. Studies show that a 5% increase in customer retention leads to a 95% increase in profits. Better ROI. Lean Staff.

article thumbnail

21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey. Companies with extremely strong omnichannel customer engagement see a 9.5% Aberdeen Group ).