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What is Customer Loyalty?

Smile.io

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty?   Table of Contents  What is customer loyalty?

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

And with the total CPG market estimated to be worth roughly $2 trillion, according to The Shelby Report, there’s an incredible opportunity for CPG brands to revitalize their business models to meet customers where they are. Without a digital strategy, it’s nearly impossible for brands to personalize and provide unique customer value.

Customer 279
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Loyalty Programs vs. Pay to Join Memberships

Smile.io

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. Under these conditions, returns could quickly become a logistical nightmare, a customer experience risk and, most of all, a drain on profits. Returns is just one example.” .

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for.

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Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Ship products to customers in a timely manner. Inventory ties into every element of your store, from supply, to warehousing , to order fulfilment and customer satisfaction. And with customers making purchases from more touchpoints than ever before, you need to have the infrastructure to support multi-channel fulfillment.