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How Manufacturers Can Put eCommerce at the Center of Their Growth Strategy

Kibo

An increasing number of manufacturers are looking to eCommerce to maintain customer loyalty while in turn reaching new customers this year. Many of these companies are also facing the challenge of evaluating their eCommerce platform to ensure it can meet the increasingly complex demands of today’s digital market.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Depleted or overstocked inventory.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. Multi-touchpoint commerce. B2B will look more like B2C.

B2B 141
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers?

eCommerce 305
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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. Here is what I’ll cover: What’s in Our Ecommerce Replatforming Guide. Startups focus on marketing, because their technology is covered: Enterprise brands can do this, too. I address them.

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BigCommerce Review - Pros, Cons and Key Takeaways

Groove

The rise and development of eCommerce has given businesses the opportunity to expand on a larger scale more than ever before. However, with so many different eCommerce technologies available, it is difficult to decide what software is the best for your company. The Basics - Customization and Functionality.