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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. Plus, franchisors have to sell both their products and services to the customer and their franchisees. PPC campaigns. For the franchisee the focus is a bit different: Customized strategy.