Kissmetrics

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t. Losing customers might sound like a bad thing — but it’s not.

Marketing 354

Marketing eCommerce White Paper Social Media 354

ROI Revolution

FEBRUARY 10, 2022

of digital marketing professionals say that emerging social media platforms are a top trend. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).

Marketing 78

Marketing Social Media White Paper PPC 78

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. Social Media.

Marketing 172

Marketing Social Media White Paper SEO 172

FastSpring

DECEMBER 18, 2020

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 147

B2B eCommerce Payment Services SEO 147

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348