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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. There’s no excuse not to get comfortable with the new platform. Still need help?

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2022 Digital Marketing Trends & Predictions

ROI Revolution

But there were definitely some clear winners. of marketers say that attribution is the most top-of-mind trend for them in 2022. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well. Performance Max (PMax) is the newest campaign type that encompasses placements across all of Google, including Discover, Gmail, Shopping Search, Display, and video. Nobody likes a pop-up!

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It gives the economy a chance to improve and gives consumers a chance to feel more comfortable spending their discretionary income. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Google Traffic.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

We’re in a much different place than we were last year with the COVID-19 pandemic, but we’re definitely not out of the woods yet – and the holiday shopping season will certainly still feel some impacts. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. November 23.

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