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February 2020 Marketing News Recap

ROI Revolution

Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain. Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Listen instantly here! The 2020 Ecommerce Paid Search Report.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. But with pandemic restrictions subsiding and in-store shopping making a return, will consumers’ preference for digital continue? increase over 2019. Ecommerce was up 8.3%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. When it comes to large retailers and department stores, 58.2%

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

28% say they will continue to shop mostly online after the pandemic, with 39% saying they will shop both online and in-store , 24% saying they “can’t wait” to shop in-store, and 10% not sure. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. department stores may not survive the pandemic. Will the pandemic be the end of department stores? 9/9 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

28% say they will continue to shop mostly online after the pandemic, with 39% saying they will shop both online and in-store , 24% saying they “can’t wait” to shop in-store, and 10% not sure. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important.

eCommerce 156