Modern Product Discovery Solutions Solve for Complex Shopper Intent
Kibo
OCTOBER 19, 2020
All search engines use a baseline algorithm called term frequency-inverse document frequency (TFIDF) and were designed in the late 70’s, early 80’s for document search. TFIDF is simply a popularity algorithm that takes into account how many times a search term shows up in a document or product detail page (PDP).
Let's personalize your content