How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
Key changes have included the addition of a mobile component to support Mercury HQ, which manages the company’s POS solution, along with improved order routing processes. “If It could be something as simple as a button that doesn’t render properly on a mobile device. The ones affecting your conversion rate or CX.
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