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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

In this guide, we’re outlining the importance of a few variables — packaging, shipping and fulfillment — as well as strategies to help your eCommerce store drive CPG growth. Drop Shipping Not all eCommerce retailers use drop shipping, but it’s beneficial in some circumstances. Read on for more!

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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How can online brands succeed?

365 Retail

Adapting to this new competitive multi-channel landscape is the most pressing challenge facing eCommerce brands. There has been increasingly higher usage of social media platforms among consumers looking to make purchases. Marketplaces bring buyers, brands, and third-party sellers together in one place.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

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Wix Review (2023): The Complete Guide to Wix

Ecommerce Platforms

There are also built-in marketing tools, to help you promote your store across a variety of channels. You’ll also be able to create your own professional logo with Wix, alongside social media icons. You also get abandoned cart recovery, and the option to sell on social media.

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E commerce Software: Find the Best One for Your Online Store (January 2019)

Ecommerce Platforms

Multiple payment gateways Your customers will want to pay via different channels. The templates need to look modern and have all of the basic elements like responsiveness, social media buttons and good overall optimization for performance. Social sharing buttons are useful as well. Built-in social media integration.