The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed
Kissmetrics
JANUARY 31, 2022
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It includes paid ads, which we covered in the previous section, as well as SEO, (or “ search engine optimization ”). Not quite.
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