The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share
BigCommerce
JUNE 5, 2018
This strategy decouples the presentation layer from the ecommerce platform using popular CMS solutions like WordPress for unparalleled content experiences that increase brand value perception and drive to checkout. This experience-led model is known more commonly in the retail industry as headless commerce. Experience-led.
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