The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share
BigCommerce
JUNE 5, 2018
This experience-led model is known more commonly in the retail industry as headless commerce. Headless commerce is the decoupling of the presentation layer from the ecommerce platform, typically for more flexibility in content management and delivery, UX and even SEO. Marketing effectiveness for innovation.
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