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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. SEO Recommendations. The same was the case for a client we work within the Yoga space.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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Customer Acquisition vs Retention

Groove

Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences. The rate at which merchants acquire new customers varies based on each business and its vertical, so finding the right strategy that works may take some time - and that’s okay. Con: The cost.

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AdScale Review: Everything You Need to Know

Ecommerce Platforms

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . Users define their marketing and advertising goals.

eCommerce 211
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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

The Difference Between Google AdWords & Merchant Center. However, you actually need to use a completely different Google tool and setup to start creating your Product Listing Ads (or Google Shopping Ads): Google Merchant Center. Google Shopping Ads (Merchant Center) are bid on by product or product category. Automate it now.