eCommerce Marketing Multi-channel PPC Recommendation 
Retail TouchPoints
JULY 4, 2022
Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. Common Google Analytics Errors for ecommerce Accounts.
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
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BigCommerce
JULY 13, 2017
That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. I’d recommend the integration for sure! Get started now.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Pay-per-click (PPC). eCommerce PPC Metrics.
Inflow Insights
AUGUST 25, 2021
Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.
BigCommerce
DECEMBER 13, 2017
In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. What does that tell you?
BigCommerce
FEBRUARY 13, 2018
That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. As with any major market shift, there are both positive and negative impacts on employment.
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