eCommerce Marketing Multi-channel PPC Video 
Kissmetrics
JUNE 23, 2020
From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
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Retail TouchPoints
JULY 4, 2022
Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.
Inflow Insights
JANUARY 31, 2022
When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.
Inflow Insights
AUGUST 25, 2021
Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.
ROI Revolution
JANUARY 25, 2023
Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.
BigCommerce
FEBRUARY 13, 2018
That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. As with any major market shift, there are both positive and negative impacts on employment.
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