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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process.

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How to Integrate Paid Ads With Influencer Campaigns

Kissmetrics

Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. Radha Beauty took a real-time, multi-personality approach to their integrated campaign. You’re not very likely to stop watching a video to go to an online shop and purchase. When are you primed to make a purchase? Conclusion.

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10 Successful Google Advertising Ideas

Kissmetrics

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Video Ad Campaigns. Video ads show up before, after, and sometimes in between YouTube videos. Research has shown how effective video has become over the past few years. Display Ad Campaigns.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For example, consider expanding into Instagram Reels Ads or TikTok videos. And that’s just the tip of the iceberg.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.