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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Why Is an Omnichannel E-commerce Strategy Important? Why does that matter?

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. .

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to 2017 BigCommerce study , 58% of US consumers hate paying for shipping, and 34% think product return process is difficult when shopping online. All of these are e-commerce pain points that can actually serve as huge growth opportunities for brick-and-mortar retailers. Buy online, pick up in store (BOPIS).

eCommerce 210
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ShipBob vs Red Stag Fulfillment: A Comparison of Top 3rd-party Logistics (3PL) Providers

Ecommerce Platforms

This outsourcing of the fulfillment process works by sending products to the 3PL, where they store, pick, package, and ship the items as orders come in through your store. For example, you may require kitting and realize that only some fulfillment companies provide kitting, so the other aspects like pricing and speed become less influential.

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Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

A few things you can include in your emails to make life easier for subscribers around the holidays include: Shipping info ( including final delivery dates ). Shipping costs clearly advertised to alleviate any cost concerns. Better deal elsewhere: Tempt them back with price and emotional cues. Gift card services.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. Canada has several benefits as an ecommerce hub. It’s possible to either package and ship the products yourself or use the 3PL for that as well.