How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Retail TouchPoints
OCTOBER 24, 2024
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases.
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