Wed.Nov 01, 2017

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How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

Kissmetrics

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.

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New options for building more beautiful emails

Klaviyo

Well-designed email templates can significantly increase customer engagement and revenue. The challenge comes when designing a beautiful email requires more time and creative energy than you have to spare. Klaviyo makes it easy to deliver powerful messages to your customers. Great templates are one crucial element towards making that possible. Today, we are excited to offer thirty brand-new templates, optimized for ecommerce, all available in our new Template Library. 30+ New Templates, Ready Fo

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Multilingual customer support: How to support online shoppers in every language

Payoneer

Editor’s note: This is a guest post from Lyndsay McGregor, content specialist, xSellco. Cross-border eCommerce is a trillion-dollar opportunity, according to research by BI Intelligence—and it’s high time online sellers sought to extend their reach beyond home ground. But with great opportunity comes great challenge: The more markets you sell in, the more difficult it can be to offer the same level of support to all your customers, especially when you’re selling to people in other countrie

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How To Remarket To Prospective Customers After They Have Abandoned Your Cart & Complete The Sale

FastSpring

Potential customers who started, but have not completed, the checkout process are close to making a purchasing decision. Studies have shown that, in general, about 67% of online users abandon their shopping cart before completing a purchase. After you have spent countless hours designing and optimizing your website, perfecting your pricing strategy, and developing your product, almost 7 out of every 10 customers will intend to purchase it but do not do so.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Video: Kibo’s Marketing Minute

Kibo

Striving to keep up with the ever-changing world of eCommerce? Join Bryant Goodall […]. The post Video: Kibo’s Marketing Minute appeared first on The Omni Channel.

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10 Movember Email Subject Line Ideas for eCommerce

eCommerce Training Academy

Movember Email Subject Lines. Movember Is Here – Support The Cause. Movember is a Few Days Away. Get ready for Beard Month Movember Is Coming. Do more this Movember. Join us in supporting this fantastic charity. Movember is Here | Join the Fight. Moustache trend! It’s Movember. Check out these great November offers. Driving Change for Movember!

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10 Best Rewards To Increase Customer Engagement

Smile.io

The Expert’s Guide to Boosting Program Engagement. Once you're done with this list, get the full scoop on increasing customer engagement with our comprehensive guide! GET THE FREE GUIDE.

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Turning Data into Information; Why is it So Important?

iQmetrix

Your business is likely always collecting data, and sorting through it all can be very overwhelming. Studies suggest that only 10% of data is necessary to answer everyday questions from your business operations. This is why wireless dealers need to break down their data into usable information — it lets you create solutions efficiently and lets you get back to focusing on business.

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Periscope by McKinsey and Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization

Dynamic Yield

Periscope Personalization Advisor will combine Dynamic Yield's best-in-class personalization technology with world-class prescriptive analytics. The post Periscope by McKinsey and Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization appeared first on Dynamic Yield.

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The lowdown on international freight

Payoneer

Editor’s note: This is a guest post from John Edmonds. Marketing Specialist at Freightos. As you grow your business, there’ll probably come a point when you’ll want to tap into the international economy. Making the switch can be a great opportunity, but there’s a lot to learn – like sourcing, international payment, and freight. That means doing a stack of research, getting by with a lot of luck, or having an expert give you the lowdown.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization

Dynamic Yield

Advice on how to convert the new wave of holiday shoppers into frequent visitors, repeat purchasers, and brand advocates even after the season has ended. The post Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization appeared first on Dynamic Yield.

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Sell Smarter on Amazon: The Metrics You Need to Be Tracking

SellBrite

Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve. Sellers on Amazon who want to boost their revenue have to consider a unique set of data.

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Will The Printed Sears Holiday Catalog Be A Hit?

RTP blog

Sears is bringing back its iconic holiday catalog , the Wish Book, in an effort to draw shoppers back to its struggling brand for the season. The retailer discontinued the guide in 2011, but is reviving it and featuring merchandise such as holiday décor, toys, games, appliances and apparel. A digital version of the Wish Book is interactive and accessible to the public, but the glossy limited edition print copy will only be available to Sears’ “best customers,” which includes members of the retai

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Infographic: 3 Threats to Your Ecommerce Strategy

Salsify

Brands are battling across multiple fronts to win on the online shelf. Here are top three things to share with your team so you can compete.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.