How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins
Kissmetrics
NOVEMBER 1, 2017
If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.
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