Fri.Jun 14, 2019

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester eCommerce

Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons. First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […].

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8 Ways to Boost Your Ecommerce with Machine Learning

Omnisend

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are Read more The post 8 Ways to Boost Your Ecommerce with Machine Learning appeared first on Ecommerce Marketing Automation | Omnisend.

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Supercharge Your Employee Experience With Video

Forrester eCommerce

Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop. Video provides a platform to engage, train, and communicate effectively […].

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A Checklist to the Bullet-Proof Email Marketing Strategy

Omnisend

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business. You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary. That’s why before starting to Read more The post A Checklist to the Bullet-Proof Email Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]

GetElastic

Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. In the video, he advises organizations to carefully think about their customers’ use case when they’re first evaluating a B2B ecommerce platform or thinking about replatforming. It’s critical to center that on the customers’ needs.

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Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Omnisend

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles. Even Amazon is getting into the action with Read more The post Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce appeared first on Ecommerce Marketing Automati

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The Conclusive Nobly POS Review for 2019

Ecommerce Platforms

At the heart of most businesses in the contemporary world, is a powerful POS taking center stage. The Nobly POS is undeniably gaining momentum at the present day and age in the hospitality industry. But how credible is the system? First and foremost, I need to understand where to draw a line. It's quite obvious that I need to narrow down to a trendsetting POS system in a bid to optimize my restaurant's business transactions.

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[Webinar Recap]: How Conversion Optimization Can Transform Your Digital Campaigns

FastSpring

Data-backed insights should play a pivotal role in helping to shape your company’s business decisions. But when it comes to optimizing the performance of your website, getting clear and actionable data can sometimes prove to be even more of a challenge than the initial problem you are solving for. We’ve partnered with Ali Nasser, CEO of Spiralyze, to breakdown how you can use conversion rate optimization to improve the performance of your digital campaigns.

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What Everlane Can Teach You About an Effective Retention Strategy

Smile.io

Anyone interested in ethical fashion and/or ecommerce has undoubtedly heard of Everlane. For the past few years, the online clothing brand has been steadily growing and retaining a loyal customer base by rallying customers around their two main values — high quality products and ethical business practices.

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Anatomy of a Scalable Business

eCommerceFuel

Austin Brawner is the host of the Ecommerce Influence Podcast and Chief Fixer at Brand Growth Experts. After working with multiple companies that have approached 9 figures, Austin knows a lot about how to grow businesses at a rapid rate, and he joins the show today to discuss his thoughts on how to scale your business in 2019. He sheds light on why the old formula may not be as relevant now, when the right time to hire an agency is (and their role in scaling a business), and lots more.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fast Tracking Innovation with Kohl’s

Bamboo Rose

“If you want something new, you have to stop doing something old.” That’s a quote from Peter Drucker, consultant, educator, and one of the most famous modern thinkers in the world of business management. It’s a simple concept in theory, but sometimes, factors like cost, bandwidth, and overall uncertainty leave businesses hesitant to pull the […].

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Trends In Location Intelligence That Drive Brick-And-Mortar Growth

RTP blog

By Ran Ben-Yair, Ubimo To say that location intelligence is changing the face of retail is not hyperbolic. In the same way that the Internet allowed for the rise of e-Commerce giants like Amazon and eBay, a major paradigm shift in the industry, location intelligence is now returning power to brick-and-mortar retailers by allowing them access to the sort of detailed data that online retailers take for granted.

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Optimizing Mobile Ads on Facebook & Instagram

ROI Revolution

If you’ve never made a purchase on your mobile device, you are in the minority. More than 77% of Americans owned a smartphone by the end of 2018, and of those people, 79% have made a purchase from their mobile devices. Whether it’s reading news on The New York Times app, pulling out your iPhone to Google “closest lunch spots,” or opening Instagram in hopes of finding something to buy, mobile use is becoming nothing less than a habit for most consumers.

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