Fri.Jul 12, 2019

AutoML Is A Must-Have For Scaling Machine Learning Across The Enterprise

Forrester eCommerce

Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every organization looking to scale their use of machine learning.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Zaius

Demand Gen Report. The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius. Press Uncategorized

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Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

Retail TouchPoints

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

8 of the Best Ecommerce Marketplaces for Online Sellers

SellBrite

If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In fact, about 1.92 billion people are expected to buy something online in 2019.

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The Power of Emojis in 2019

Bronto

Using emojis in a subject line isn’t a new idea, but the technology behind them has drastically improved. It's time to see what's new and have some fun! The post The Power of Emojis in 2019 appeared first on Bronto Blog. Creative Optimization Email Marketing

SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing

Ecommerce Platforms

Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels.

Subscription Finance: What is Customer Lifetime Value?

FastSpring

Net Promoter Scores and customer satisfaction ratings are two very important KPIs for any customer experience program since they help your business measure customer loyalty and satisfaction. However, there’s one metric that doesn’t get as much attention—customer lifetime value.

Plugins vs Observers in Magento

Onilab User Guides

Even though both plugins and observers have been around for quite some time, there are a lot of developers who don’t really understand the difference between the two and which one you should use in different situations.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

How Not to Be Boring Online

eCommerceFuel

Today Lianna Patch of Punchline Copy joins the show to discuss how not to be boring with your website and how to sell through humor. It’s hard to do well—which is why not many people do it—but if you can pull it off, you have a huge advantage in the marketplace.

Tom e-Commerce Marketing Fails and Mistakes – Good Intentions that Backfired

Onilab User Guides

The e-commerce industry gives marketers freedom in promotional campaigns and design. The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. However, there is a flip side to such creativity.