Forrester eCommerce

JULY 12, 2019

Whether you want to empower non-data scientists to build predictive models or boost your existing data scientists’ productivity, automated machine learning (autoML) solutions can help every organization looking to scale their use of machine learning. “The Forrester New Wave™: Automation-Focused Machine Learning Solutions, Q2 2019” report features an evaluation of the nine most important vendors […].

Customer 344

Customer 344

Optimizely

JULY 12, 2019

Demand Gen Report. The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius.

B2B 150

B2B 150

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way

B2B 138

B2B Social Media PPC Management 138

SellBrite

JULY 12, 2019

If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In fact, about 1.92 billion people are expected to buy something online in 2019. In particular, shoppers are turning to marketplaces to browse, compare prices, and buy products for the convenience of shopping in one place.

Shipping Costs 101

Shipping Costs eCommerce Payment Services Subscription 101

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Ecommerce Platforms

JULY 12, 2019

Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels. Finding a perfect balance, however, can be a huge problem to business owners. The world of marketing solutions happens to be quite overwhelming when it comes to choosing an ideal set of tools.

Marketing 91

Marketing Multi-channel Subscription Channel 91

FastSpring

JULY 12, 2019

Net Promoter Scores and customer satisfaction ratings are two very important KPIs for any customer experience program since they help your business measure customer loyalty and satisfaction. However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

Subscription 66

Subscription Payment Services Payments Customer 66

Onilab User Guides

JULY 12, 2019

Even though both plugins and observers have been around for quite some time, there are a lot of developers who don’t really understand the difference between the two and which one you should use in different situations. Over the years we’ve optimized a lot of third-party extensions and customizations where inexperienced developers used poor development methods instead of researching whether they should use plugins or observers for what they were trying to build.

Magento 40

Magento Events eCommerce Article 40

eCommerceFuel

JULY 12, 2019

Today Lianna Patch of Punchline Copy joins the show to discuss how not to be boring with your website and how to sell through humor. It’s hard to do well—which is why not many people do it—but if you can pull it off, you have a huge advantage in the marketplace. Listen in to hear Lianna give her best tips on writing hilarious copy, ideas for sprucing things up on your website, and more.

Presentation 49

Presentation Shopping Carts eCommerce 49

Onilab User Guides

JULY 12, 2019

The e-commerce industry gives marketers freedom in promotional campaigns and design. The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. However, there is a flip side to such creativity. At times, brands simply miss the target which results in hilarious (and horrible) fails.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Ecommerce Platforms

JULY 12, 2019

Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.

Payment Services 126

Payment Services Marketing eCommerce Social Media 126

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

JULY 12, 2019

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales. This is not surprising, considering the supply chain impacts the entire organization — from product design to final delivery to the end user.

Supplies 150

Supplies Shipping Costs Operations Accessories 150