Tue.Feb 20, 2018

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You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

If someone searches for your brand in Google, you want to dominate the results they see. Like Jeep: Branded Campaigns vs. General Campaigns. If you’re familiar with branded campaigns, you can skip to the next section, but otherwise let’s level-set some terminology and the why behind branded campaigns. Those paid ads at the top of the search results for Jeep?

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How to Find Dropshipping Products that Sell Like Crazy

Bootstrapping Ecommerce

Check out these 7 easy-to-implement tips on how to find dropshipping products for your ecommerce store. These criteria will help you find dropshipping products that sell well for your particular niche. The post How to Find Dropshipping Products that Sell Like Crazy appeared first on Bootstrapping Ecommerce.

eCommerce 113
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How to Use Google Trends to Find Your Ecommerce Niche

ecomdash

Finding your niche in ecommerce is crucial, but that's easier said than done. We explain one of the most convenient ways to do it, with Google Trends. Read more. The post How to Use Google Trends to Find Your Ecommerce Niche appeared first on ecomdash.

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Gmail Announces More Interactivity and Dynamic Content in Emails

Klaviyo

Last week Google announced that it will be adding support for more interactive and dynamic emails to Gmail. The Gmail team will do this by adding support for many of the elements from the Accelerated Mobile Pages (AMP) project. The announcement, which came at the AMP Conference 2018 in Amsterdam, is a potentially big step forward in how emails are designed and what experiences are possible.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences

Sailthru

During this Winter Olympics, The New York Times’ app users can engage directly with sports editor Sam Manchester and get personalized updates on their favorite events. In addition to this new personalized app-based messaging system, this week, well look at how Yoox’s newly-personalized app brings in 50% of its sales. The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores.

Mobile 68
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Wholesale Distribution Trends 2018: transparency

TradeGecko

2018 will be a huge year for wholesale distribution, so having the right inventory management software is more crucial than ever. Thanks to technology, wholesalers can now manage their business operations and additional software integrations all in one place.

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Inventory and Order Management Transparency

TradeGecko

2018 will be a huge year for wholesale distribution, so having the right inventory management software is more crucial than ever. Thanks to technology, wholesalers can now manage their business operations and additional software integrations all in one place.

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New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

Wiser

Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings. . Here at Wiser, we’ve put together a complete guide to omnichannel merchandising. This eBook offers key merchandising strategies that brands and retailers need to implement to improve the way they compete. .

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The Key to a Successful Subscription Program

Bronto

What does it take to turn a shopper from customer to loyalist to advocate? A shopping experience that exceeds their expectations at every turn. The post The Key to a Successful Subscription Program appeared first on Bronto Blog.

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Platform vs Out-of-the-Box: Which Retail OMS is Best?

OrderDynamics

Platform vs Out-of-the-Box: Which Retail OMS is Best. A confusing part of choosing the directions for starting your omni-channel retailing strategy is finding the right technology. For example, order management technology is the core of any unified commerce system that makes omni-channel a reality. But you have to choose between an out-of-the-box solution vs a platform solution.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Rewards Case Study: Ultamate Rewards

Smile.io

Sephora’s largest rival in beauty is also one of their largest competitors in customer loyalty. Ulta Beauty, an American cosmetics store, has put a lot of focus into ensuring that all of their customers are rewarded for their loyalty. Their program, Ultamate Rewards has a lot going for it, here’s what they got right and what they didn’t.

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Professional Product Photos, Made Simple with Weebly Photo Studio

Weebly

We have exciting news for entrepreneurs looking to elevate their brand. We’re launching a new service called Weebly Photo Studio. It’s simple. Ship us your products, our expert photographers will shoot three product photos then send your products back to you for only $10 per product! We’ll be giving early access to the first 300 entrepreneurs who want beautiful, professional product photos for their online store.

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With Brexit pending, retailers need to be resilient and agile

Bamboo Rose

Brexit has thrown a giant wrench in the economic, political and social systems throughout the globe, and everyone is trying to prepare for April 2019 when the U.K.’s departure becomes final. Retailers, in particular, are feeling the heat to quickly and accurately navigate the current and potential future impacts and possible outcomes of Brexit – […].

Retail 20
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A/B Test Your Entire Ecommerce Brand

Optimizely

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday… or maybe the weekend? But then… what if everyone else has read that analysis and started sending their emails on Monday or Friday to avoid sending them on the popular days?

eCommerce 294
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The 5 SEO Basics You Need to Master (No Technical Experience Required)

Kissmetrics

Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of SEO. But here’s where you might hit a stumbling block.

SEO 227
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35 Key Dates To Mark In Your 2018 eCommerce Marketing Calendar

Lemonstand

For eCommerce brands it may feel like all the special promotional days are jam-packed in the last quarter of the year with days like Black Friday , Cyber Monday or Singles’ Day. But, building an eCommerce business is not a sprint, but a marathon, so finding ways to consistently grow sales in a steady manner is the best approach. That’s why we believe that every single day, week or month of the year counts in eCommerce, and companies of all sizes from all around the world should embra