You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)
Inflow Insights
FEBRUARY 20, 2018
If someone searches for your brand in Google, you want to dominate the results they see. Like Jeep: Branded Campaigns vs. General Campaigns. If you’re familiar with branded campaigns, you can skip to the next section, but otherwise let’s level-set some terminology and the why behind branded campaigns. Those paid ads at the top of the search results for Jeep?
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