Forrester eCommerce

MAY 31, 2019

In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO. Now in 2019, with Unilever CMO Keith […].

Other 345

Other B2C Marketing Customer 345

GetElastic

MAY 31, 2019

I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray?

Social Media 163

Social Media Marketing Recommendation Clothing 163

Forrester eCommerce

MAY 31, 2019

On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced? Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].

B2B 304

B2B Shopify B2C eCommerce 304

Optimizely

MAY 31, 2019

Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius.

Marketing 150

Marketing 150

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

TradeGecko

MAY 31, 2019

Stock replenishment is one of the most important considerations when it comes to inventory management, as it helps ensure the right stock is on the shelves at the right time, while keeping inventory holding costs low and customers happy.

Definition 111

Definition Management Customer 111

SellBrite

MAY 31, 2019

As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those who don’t encounter your ads. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads.

eCommerce 103

eCommerce Social Media Payment Services Travel 103

TradeGecko

MAY 31, 2019

Stock replenishment is one of the most important considerations when it comes to inventory management, as it helps ensure the right stock is on the shelves at the right time, while keeping inventory holding costs low and customers happy.

Definition 60

Definition Management Customer 60

eCommerceFuel

MAY 31, 2019

Codie Sanchez, a former journalist who is currently a managing director at Cresco Capital Partners , joins the show today to discuss all things investing. We discuss her drive to make a big impact and why she thinks money is the best way to create change. Codie also shares her experience with angel investments and the process her team undergoes when making investments in companies.

eCommerce 38

eCommerce Merchant Services Management Shopping Carts 38

iQmetrix

MAY 31, 2019

Retailers’ technology ecosystems are notoriously complex and are too often full of siloed databases, have poorly connected operational systems, and employ multiple “workarounds.”.

POS 37

POS Operations Technology Retail 37

Ecommerce Platforms

MAY 31, 2019

If we are to hunt for the most elite ecommerce payment solution in the market, we ought to scrutinize a couple of attributes. Admittedly, any customer is always on the run for a secure checkout payment tool. The entire experience needs to be one which is not only swift but nearly perfect. And my point is? We all need tangible results. Right guys? A high degree of optimism unfolds if my business gains quite a substantial amount of confidence from my customers.

Merchant Services 138

Merchant Services Payment Services Payments eCommerce 138

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

MAY 31, 2019

By Ro Bhatia, LimeLight The payments industry is transforming. Open technology and regulations mean consumers have more options for payments and banking. Upstarts are taking advantage and established players are spending to catch up. Here are four trends that are revamping how the payments industry affects retailers and consumers alike: 1. Payments Drive Digital Experiences For Brands (And Consumers) Payments are no longer just infrastructure: they are becoming a crucial digital experience facto

Merchant Services 150

Merchant Services Payment Services Banking PayPal 150