How Much Should Retailers Invest In Mobile App Acquisitions?
RTP blog
NOVEMBER 8, 2017
Debbie Hauss, Editor-in-Chief: I am not convinced that excessive ad spend, projected to total $7.57 Adam Blair, Executive Editor: Brands attempting to acquire mobile app users — much less entice them to make an in-app purchase — are fighting an expensive uphill battle. That makes me typical.
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