RTP blog

APRIL 11, 2017

An article from Business Insider explained the problem. It’s just not okay to drag a customer off a plane like that. It’s scary though to know that in the name of “safety,” airlines can forcibly remove passengers at their discretion. I think the airlines could and should learn a lot from some more traditional retailers.

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Customer Social Media Travel Article 150

RTP blog

APRIL 10, 2017

And in the midst of all this hype, Forbes recently published an article claiming that Amazon Go is proof enough that beacons won’t survive the way forward. The store employs computer vision and sensor fusion to track customers as they go about the store and record items picked up by them.

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Payment Services Retail Mobile Payments Mobile 150

SellBrite

APRIL 9, 2017

For example: If someone purchased a shaver, send them an article titled “5 Steps to a Better Shave” and subtly recommend creams, brushes, and replacement blades. While segmentation and personalizing your marketing can seem complex and advanced, I hope this article made it seem a little simpler for you. Pro Tip: Be creative!

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eCommerce eCommerce Marketing Recommendation Social Media 123

Ecommerce Platforms

APRIL 9, 2017

A drag and drop website builder generally gets a high recommendation from a guy like me. This is because I know that many ecommerce professionals and website designers in general are not all that experienced when it comes to making a site. Therefore, they don't want to touch any code.

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eCommerce Shopify Magento Social Media 106

BigCommerce

APRIL 12, 2017

Just check out the article in the New Yorker praising Outdoor Voices’ products. Also know that the quality of your marketing and imagery will heavily influence the price someone is willing to pay. Fitness brands like Lululemon and Outdoor Voices have done this extremely well. They have clearly targeted the right audience.

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eCommerce BigCommerce Payment Services Shipping Costs 419