Retail’s Best Gift Ever? Zero-Party Data
Retail TouchPoints
JANUARY 28, 2022
Now, combine those insights with first-party POS data (information consumers provide at checkout), and the combination of data assembles the puzzle of who your customers are in an incredibly illuminating way. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress.
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