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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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How to Test SEO-Related Changes on Your eCommerce Site

Inflow Insights

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110
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How to Test SEO-Related Changes on Your eCommerce Site

Inflow Insights

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Market researchers predict that spending on AI-based systems will rise to over $52 billion by 2021, marking a 50% increase over the previous five-year forecast. With over 50% of eCommerce firms already incorporating AI in some fashion to develop and improve on existing user experiences, there is high potential for new AI-based features.

B2B 146
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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

If an agency is growing its conversion rate optimization (CRO) team and the new team members prefer to work in Trello, the agency will keep them on Trello so they can start working on client strategies without learning a new system. More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO.

PPC 78
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How to Find Specialized Marketing Agencies

Kissmetrics

Content Writing and Search Engine Optimization (SEO). Content writing agencies can create excellent content that is optimized according to SEO principles to boost engagement and conversion. But the fact that you get excellent content, along with the SEO, rather than subpar work does seem like the better option, no? Time-Saving.

Marketing 254
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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

Instagram is the go-to social media platform for fashion, beauty, and health brands. If you click the “Demographics” tab, you’ll see the following: It’s safe to say that Twitter has a seriously impressive analytics system. I integrate SEO and PPC for this very same reason. Record any important data in your spreadsheet.