The Next Generation of Shoppers Needs a Next-Generation Strategy
Retail TouchPoints
SEPTEMBER 6, 2022
Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. They want shopping to be fast and fun — less of a process. strikes Gen Z as cumbersome, slow and old-fashioned.
Let's personalize your content