Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next)
BigCommerce
MAY 9, 2018
The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. My view is retailers are suffering most from self-inflicted wounds in response to changes in market equilibrium between retailer, consumer and brand. The outcome?
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