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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. to go all-in on What selling tactics (urgency, fear, social proof, etc.)

eCommerce 109
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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Personalize communication across all channels. Step 1: Figure Out Your Game Plan. Remember, lots of businesses are after the BFCM crowd, so building a game plan is key. Get All Your Channels on the Same Page.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. With this tool, you can unlock new audience and channel options with minimal guess work.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. The average CTR for PPC ads is even worse at 2%. It gets straight to the point with “free chips and guac” if you play their game. But nothing great comes without its catch.

Payments 354
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

When it comes to social media, today’s consumer is everywhere. In fact, the average consumer has seven different social media accounts spread across multiple platforms. Hootsuite is a necessity for managing your social media presence. Salesforce is king when it comes to customer relationship management.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Evaluate your social media marketing, email marketing , and other promotional channels. Paid Advertising (PPC) Audit. Table of Contents.