January 2020 Marketing News Recap
ROI Revolution
JANUARY 27, 2020
s sales rose 24% in the third quarter, the retail giant’s one-day free shipping offer put a dent in its bottom line as its net income fell 26%. Amazon’s shipping costs rose roughly 46% during the quarter to $9.61 In addition to shipping costs, Amazon’s marketing costs rose nearly 44% year over year to $4.75 billion YoY.
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