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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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How You Can Leverage Gamification for Marketing

Kissmetrics

Gamification in marketing involves leveraging game-like elements to promote your business. The result could be discounts like free shipping or merchandise. Games encourage people to interact with your brand and create a real relationship. Playable Games. Games of Chance. This doesn’t always have to be super fancy.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

Offer customers free shipping as a seasonal promotion. Prepare for the holidays with PPC campaigns. Just be careful not to over-discount and always consider the potentially higher costs of shipping a larger order. Offer Customer Free Shipping as a Seasonal Promotion. Make your loyalty program appealing.

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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. Let’s say one of our SEO clients wanted to see how utilizing PPC in Google Search might impact their current organic rankings. The account manager types up a Slack message or emails the PPC team lead.

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The 10 Most-Read Articles of 2020

Store Growers

Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. 8 – Product IQ: The Missing Ingredient In Most PPC Campaigns. That might sound very obvious, but for many PPC managers (including me), it wasn’t. I hope they’re good.

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