article thumbnail

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

article thumbnail

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Bose recognized the potential of search marketing as an essential advertising channel in 2004. Socially-Conscious Sally.

Consumer 248
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
article thumbnail

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. Here’s an example from SEMrush’s Search Marketing Scoop with David Bain. of all site visits.

SEO 225
article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Case Study | On average, only 12-15% of A/B tests have a winning result. Read the case study to learn more. 50% of digital marketing professionals say that social media is a big initiative for their brand in 2022. You can be the champion who helps your company embrace testing and make major gains both short-term and long-term.

Marketing 172
article thumbnail

On-Page SEO Factors: How to Boost Your Rankings Without Links

eCommerceFuel

But even now in 2017, the correlation studies we’re seeing show that having it closer to the beginning of the title tag can help with rankings. You know, obviously you’re guessing based on the studies you’ve seen and kind of the anecdotal results of you working with clients maybe you can give a sense of that too.

SEO 104
article thumbnail

30 Content Marketing Tactics You Have to Try

Kissmetrics

A study by AdPushUp showed conversion rates typically range from one to three percent. Spending just 10 to 20 minutes each week studying Udemy course modules will give you lots of ideas to write about and expand your analytical skills and give you a more thorough understanding of your industry and your target audience.

Marketing 350