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How A Hybrid Retail Event Experience Serves As Your Competitive Edge

RetailMinded

Hybrid events are the best of both the physical and virtual worlds. Today, your company can host a meeting, workshop, campaign, or conference with an in-person or virtual audience. It is a perfect choice, and you can accommodate all your customers, more so if there’s a limited number of tickets to your physical venue. .

Events 52
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The Best Marketing Schools and Degree Programs

Kissmetrics

There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. It also serves as an introductory class to those on the marketing degree track. Are marketing degrees worth it?

Marketing 249
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Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

RTP blog

This expansion is yet another example of retailers leveraging restaurants as a part of their overall brand experience. The retailer also is looking to add to the food-themed experience by hosting chef demos, cookbook dinners and other experiential events in the restaurant. Leave with some jeans.”

Retail 199
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Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. Worldbuilding revolves around creating an expansive setting for your characters, including the culture, the look and feel, the languages and more.

Customer 264
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7 Major Takeaways from Shoptalk 2018

Optimizely

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. However, there was so much happening all at once, it was all too easy to miss something at this expansive event.

B2C 150