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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

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How Away Uses Google Ads (Case Study)

Store Growers

The book isn’t available anymore, but a lot of the same philosophy goes into a print and digital magazine they still publish: Here ! Different colors, sizes, and types of luggage like backpacks and products at higher price points like an aluminum suitcase: At $495, this aluminum carry-on doubles the price from the regular product.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. These usually come in the form of reviews, shipping, return policies, etc.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Save on Marketing Expenses. Marketing costs money. Loyal customers can help reduce expenses. It costs five times more to acquire a new customer than retaining an old one. Improve Your Reputation. Offer Upgrades.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Every improvement we make needs to lead to revenue in some way. Knowable Magazine. They offer SEO, PPC, paid social, and CRO services. Walmart focuses on low prices. Instead of creating discounts on the front end to win customers, your agency can make low price guarantees and warranties to win customers over.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. Improving an industry.