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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Many brands utilize personalized product offerings, rewards programs, and CRM initiatives to add more value to this direct communication channel.

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How to Write eBay Description Templates that Close More Sales

SellBrite

For example, if you sell sporting goods on eBay, categorize your keywords by product type. Outlining benefits early on also helps improve conversion for customers who are ready to buy. For your products, figure out what you can offer to improve your customer experience. Use categories like: strength training equipment.

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Amazon Advertising: New Features, Better Campaigns

ChannelAdvisor

[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. We are constantly updating these models, looking for additional signals that improve the accuracy of prediction.”. For example, let’s say you’re a outdoor sporting goods retailer.

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

It’s more complicated than a multi-location business because each branch is run by a separate entity. Businesses are making more sales and generating more leads through online channels than ever before. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.”

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

For example, a bespoke clothing boutique that majors in providing a personal VIP experience may find its UCC functionality constraining in ways that a multi-department store offering clothing lines may not. An important route to greater associate empowerment and improved performance is consistently high-quality on-brand staff training.

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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

You could also have a Collection page for Popular Items, Sales Items, or even something like Rock Climbing if a sporting goods store wanted to organize products by sports. List related products to improve your upsell potential. Include keywords on each ecommerce product page to improve search engine rankings.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing.