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The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions

365 Retail

A price versus principles paradox is creating a new cohort of ‘conflicted’ UK shoppers, who are simultaneously demanding value for money as well as products and services from retailers that tap into their sustainable values, the latest research from Asendia , the leader in international e-commerce and mail delivery solutions, reveals.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

To ensure that you’re offering a fair and competitive price for your products, you’ll want to look at what similar online retailers are charging. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.

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New report by Hokodo finds that B2B sellers lose out on buyer loyalty and revenue growth due to poor e-commerce checkouts

365 Retail

Respondents identified three top areas for improvement in B2B e-commerce checkouts. 44% said that more transparency is needed around shipping costs and other fees, 43% said that customer support needs improvement and 39% said that e-commerce checkouts need to be faster and simpler.

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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Free shipping. The sixth step gets more into developing the relationship, an area where SEOptimer could improve. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. Exclusive videos. Free trials.

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Google Analytics eCommerce Reports: Improve CVR

Groove

Yet, proactively and regularly addressing problem areas can incrementally improve conversion rates over time. For example, if you know that people who download a white paper are three times more likely to convert, you can adjust your promotions and more prominently feature your white papers on your site.

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #4: Make iterative improvements. The outliers are often where there is room for improvement.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Of course, your customers don’t care about APIs.