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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Optimize your order confirmation message. Don’t delay.

Marketing 330
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. This gives other brands an opportunity to capitalize.

Other 60
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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S.

Marketing 411
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The Entrepreneur's Checklist to Selling Online

Weebly

Market Your Store. Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. Market Your Store. You have a number of helpful marketing tools at your disposal. Select a Theme. Add Products to Your Website.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority.

eCommerce 419
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Own 2018: The Entrepreneur's Checklist to Selling Online

Weebly

Market Your Store 10. Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. You have a number of helpful marketing tools at your disposal. Secure a Domain 2. Select a Theme 3. Add Products to Your Website 4.