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Kissmetrics
MARCH 19, 2021
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?
Kissmetrics
NOVEMBER 26, 2020
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.
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Inflow Insights
MARCH 25, 2020
Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.
Inflow Insights
APRIL 6, 2021
That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success. Many agencies managing SEO for eCommerce brands will pick and target keywords without considering what led a searcher to type in that phrase. In order for a long tail (or short tail!)
Inflow Insights
SEPTEMBER 17, 2019
In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords. We recommend that companies do some research to see if they can cash in on long tail keywords.
Kissmetrics
FEBRUARY 4, 2021
Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The majority of our clients try to mix improving organic SEO and running paid ads.
BigCommerce
OCTOBER 4, 2017
This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.
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