RTP blog
JUNE 24, 2019
It’s for this reason that search data isn’t just important for optimizing your web site; it’s a way of shaping and optimizing your entire marketing strategy. However, it also teaches you to rely on data, rather than guesswork, when planning your marketing activity. Dana Naim is the Head of Marketing and Content at Twiggle.
Inflow Insights
APRIL 1, 2020
Sporting Goods. We have a client in the sporting goods industry that specializes in fishing. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Looking at eCommerce Marketing Long-Term.
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Korona
JANUARY 14, 2021
Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?
UpSellIt
JULY 16, 2020
What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Like any form of communication, effective marketing relies upon building a rapport and connection with an audience. The 4 Types of Market Segmentation.
Retail TouchPoints
JULY 21, 2020
Retailers should prioritize their search efforts around core tasks that can benefit organic search visibility while also having a wider positive marketing impact. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily. Use paid search strategically.
lateshipment
AUGUST 7, 2020
Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. Furthermore, people tend to trust the opinions of others more than dry advertisements or the results of pure marketing. Final Word.
ChannelAdvisor
APRIL 13, 2017
While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. The primary way that an effective SEO campaign can help Search Engine Marketing (SEM) is through the overall improvement of your landing pages. How SEO Can Help.
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