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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Leveraging 3PL services to drive efficiencies is key. Get your affairs in order today!

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase. Finally, search interest plummeted for non-essential products and services specifically impacted by the coronavirus pandemic. SEO Recommendations. Organic Positions and Keyword Rankings.

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What Is Affiliate Marketing?

eCommerce Guider

A quick Google search will define affiliate marketing as follows: “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.”. You can look at it like this: A merchant has a great product but needs help to market the product. So far, so good.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

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Omnichannel Inventory Management & the busy holiday shopping season

Frooition

They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets. . Instead, merchants should strive for an omnichannel inventory strategy where one system is used to track SKUs across all channels.

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17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . Repeat this process with every result that’s in the SERPs, including the Wikipedia article, and you’ll be on your way to getting more SEO juice to your ecommerce store! . #5 5 – Guest posting for backlinks. How can I do that?

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How to Implement Cart Abandonment Solutions for Maximum Revenue

Omnisend

According to data from Baymard Institute , only 30% of carts make it through the checkout process. What causes shoppers to drop out of the checkout process in the first place? In fact, the top reason why shoppers leave carts behind is that they’re surprised by additional costs made apparent only during the checkout process.

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