Inflow Insights
NOVEMBER 1, 2019
When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Conversion rate.
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RetailMinded
NOVEMBER 4, 2023
Overall, partnering with an SEO service provider has proven capable of boosting organic traffic substantially, which is a critical factor for success in the competitive world of online retail. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.
eCommerce Training Academy
MAY 1, 2020
Online shoppers don’t shop the same way as they used to back in the day. They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. Retailers can no longer rely one type of channel to drive traffic to their online store. Capturing quality leads.
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Lewis: No, I wouldn’t recommend that.
Kissmetrics
DECEMBER 22, 2020
In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Currently, there are more than 7 million online retailers.
Inflow Insights
AUGUST 25, 2021
For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. To gather the necessary historical data, we recommend going back several years — not just to 2020. For most, the holiday season is the time to unwind and celebrate.
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