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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

An important note, if you are looking at GA4 data that was collected in the past 24 hours, it may not be fully processed just yet, and will likely not be 100% accurate for another 48-72 hours (about 3 days) after the data was collected. Additionally, verifying that the Data Retention Policy is set to 14 months is recommended.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Selling products or services online requires a special touch. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Paid Search Marketing for E-commerce.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. With a limited ad budget, eCommerce merchants often assume that they have to choose between Facebook Ads and Google Ads (formerly Google Adwords).

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Ensure your brand is top of mind during the purchase decision process. Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Run Black Friday promotions earlier and longer. Pushing Shoppers Toward a Purchase.

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How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

Did you know that the average Shopify Plus merchant is growing at at 126% YoY? Do you want the same strategies that these Shopify Plus merchants use to drive growth? Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online.

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