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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78
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February 2022 SEO News Recap

ROI Revolution

In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.

SEO 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile.

Marketing 172
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Local SEO: Complete Checklist for Success

ROI Revolution

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. What Problem Does Local SEO Solve for Businesses? Local SEO provides the opportunity to gain visibility for each site of a multi-location business. The Local SEO Checklist. Optimize metatags.

SEO 92
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Then, tape some white paper to the bottom, and you can also tape white paper or cloth on the sides to serve as diffusers, which helps to distribute the light better, minimizing unnecessary shadows. If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

Marketing 175
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.