Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List
Retail TouchPoints
APRIL 16, 2021
A new study from ecommerce automation platform Linnworks found that while cost is still a major factor in purchasing decisions, nearly one in two customers surveyed said that convenience was now more important to them than price in choosing which retailers they shop with. The Linnworks study — which surveyed 1,000 U.S.
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