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4 Trends Revealed in Our 2023 Consumer Survey

ChannelAdvisor

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. According to a recent survey conducted by ChannelAdvisor , Amazon is the first place 54% of shoppers in established Amazon markets visit when they’re ready to buy.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media. According to a recent survey conducted by ChannelAdvisor , Amazon is the first place 54% of shoppers in established Amazon markets visit when they’re ready to buy.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

According to the survey , 65% of respondents use search engines as their primary method for finding products, and 60% frequently utilize B2B marketplaces like Amazon Business for their purchases. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1.

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The Product Launch Guide: 5 Questions to Answer Before Making the Leap

SellBrite

When developing buyer personas, focus on the following: Researching your target audience via phone calls, email surveys, or in-person interviews Keeping an eye out for demographic details related to age, behavior, characteristics, challenges, goals, etc. Social media marketing. Influencer marketing. Email marketing.