Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.
Let's personalize your content