Retail TouchPoints

JULY 30, 2020

To design a quick and easy experience, Fisch recommended that retailers include “new back-to-school products such as masks, gloves, plastic cutlery and paper goods together with more traditional back-to-school products, decreasing the amount of time shoppers need to spend in-store.”.

Merchant Services 264

Merchant Services Apparel Omnichannel Clothing 264

Retail TouchPoints

MAY 23, 2023

An Evolved DTC Playbook Graf Lantz has benefited from a lot of earned media coverage and organic word of mouth. That’s why, regardless of the channels Graf Lantz sells on, community has been central to the brand’s success. “Word of mouth was a big part of our growth early on — it’s how the brand really started to take off,” Gopinath said.

Specialty Retailers 250

Specialty Retailers Consumer Social Media Accessories 250

BigCommerce

JULY 2, 2018

We started by attending over 20 retail shows a year to get in front of people. We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Steve Dennis

JANUARY 9, 2018

As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands. In fact, many retailers report that more that 60-75% of their physical store sales are influenced by a digital channel, hence the rise of the term “digital-first” retail.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

Retail TouchPoints

APRIL 2, 2021

To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Instead, analysis and understanding of both structured and unstructured customer data is what’s required if brands want to create extraordinary experiences in a channel-less manner.

Retail 150

Retail Specialty Retailers Customer Loyalty Multichannel 150

RTP blog

MARCH 8, 2019

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts. The retail bar has been re-set, and there are new table stakes. Share best practices store to store.

eCommerce 150

eCommerce Retail Merchant Services Payments 150

Wiser

NOVEMBER 3, 2020

Ad campaigns, email marketing, social media, content marketing, and influencer marketing are great for getting people to visit a store or a website. Brands and retailers can make effective use of POP marketing and advertising through digital channels as well. POP marketing is far down the purchasing decision funnel.

Marketing 78

Marketing Mobile Point of Sale Outdoor 78